Mission, vision and values

The first step in an organisation is to define clearly what its mission, vision and values are. All three play a vital role, as they determine the strategic, organisational and psychological factors of the organisation in the long term. Strategic management helps you to achieve your goals and objectives, turning obstacles into opportunities. However, in order to do this, you will have to be clear about how far you want to go. These three concepts come always together, with a single purpose: helping you reach your goal. They must be consistent with each other, as they link the means available to the goal that has been set. It is very important that the organisation defines its mission, vision and values in written and publicly. This way, all its members will know without hesitation:
  • Who they are.
  • Who they want to be in the future.
  • The values they will rely on to achieve their goal.