A strategic plan

What is an organisation's strategic plan?

A strategic plan is an action plan setting out the organisation's goals and how it will achieve them. This document sets out all major decisions that will shape the strategy of the organisation, keeping one goal in mind: to achieve the objectives.

Purpose of a strategic plan

Trazar un mapa que deje claro cuáles son los principales objetivos y las acciones a realizar para conseguir el objetivo final, es decir, convertir los objetivos en acciones.


An action plan must have the following characteristics:
  • Quantitative: Express numerically the goals you want to achieve.
  • Personalised: Define who will oversee each task.
  • Descriptive: Specify the tasks to be performed.
  • Deadlines: Indicate the date and deadline for each task.